PMU education

Discover how long permanent makeup lasts, why PMU fades over time, and the key factors that affect pigment retention including skin type, UV exposure, skincare and aftercare. Expert advice from Olivia Cole

Permanent makeup is designed to create natural looking brows, eyeliner and lip blush, but over time some clients may experience faded pigment, uneven results, unwanted colour changes or previous PMU that no longer suits their features. One of the most common questions we’re asked at Olivia Cole is whether permanent makeup can be safely removed, corrected or refreshed to achieve a softer, more balanced result. At our luxury permanent makeup and aesthetics clinic in Woburn San

Choosing the right permanent makeup artist is one of the most important decisions you will make before any PMU treatment. Because results can last for years, it’s essential to understand exactly what separates a highly skilled, safe, and qualified practitioner from someone who is undertrained or inexperienced. Permanent makeup is a specialised treatment that requires precision, a deep understanding of skin, pigment, and facial design. The quality of your results and your saf