Nicole O'Grady

Choosing an aesthetic treatment can feel overwhelming, especially with so much conflicting advice online.

Understanding who is not suitable for permanent makeup is an essential first step before booking treatment, as medical conditions, skin type, medications, and lifestyle factors can all affect safety, healing, and long term results.

Discover how long permanent makeup lasts, why PMU fades over time, and the key factors that affect pigment retention including skin type, UV exposure, skincare and aftercare. Expert advice from Olivia Cole